MARK
POLCYN

Developed a marketing organization comprising of Marketing, Creative Services, User Acquisition, Community and Content to drive low cost user acquisition campaigns on a global scale. Built the marketing pipeline to over 80 pieces of new UA ad units tested and released every 10 weeks.

Built a community first campaign for Poppy Playtime 3, a viral PC horror franchise. Developed a campaign that delivered over 100 million YouTube Video views and 50 million Public Relations impressions. Activated the influencer program of over 100 influencers. Resulting in the highest pre-order numbers in the franchise history.

Led the global go-to-market strategy for Marvel Battle Lines, a Marvel-licensed mobile card battle game published by Nexon. The campaign centerpiece was a cinematic launch trailer premiered exclusively at San Diego Comic-Con, one of gaming's highest-profile stages. Developed the launch strategy, user acquisition strategy, influencers and public relations campaigns. Coordinated creative approvals across Marvel's brand team, Nexon's global publishing team, and the production studio to deliver a world-class reveal that generated significant press coverage and pre-registration momentum. Managed multi-channel rollout spanning social, influencer seeding, and editorial partnerships to sustain hype through global launch.

Oversaw the full marketing campaign for the Spies in Disguise mobile game, a tie-in to the Disney animated feature. Produced the game trailer in close coordination with Disney's brand and film marketing teams, navigating multi-tier creative approvals while maintaining momentum and creative ambition. Aligned mobile game marketing with the theatrical release calendar, maximizing discoverability during peak film audience moments. The campaign demonstrated the ability to operate effectively within the strict guardrails of a major entertainment licensor while still delivering compelling, high-conversion creative.

Developed and executed an innovative content marketing campaign for SEGA's Super Monkey Ball mobile title built around an original webisode series — a forward-thinking approach to audience engagement that predated the branded content era. The episodic format drove repeat traffic, built community around the game's characters, and generated organic sharing across early social platforms. This campaign demonstrated an early understanding of entertainment-led marketing as a retention and acquisition tool, principles that now underpin modern mobile game content strategies.